European Cannabis is the Emerging Market to Attract North American Investment {$excerpt:n} Europe continues to be the new frontier of medical and wellness developments in the cannabis industry, with various sources predicting that Europe will become the world’s largest legal cannabis market over the next 5 years. Key related statistics, include: A population of over…

European Alliance for Medicinal Cannabis: representing licensed producers {$excerpt:n} ‘Promoting a sensible policy towards medicinal cannabis in the EU27’: this is the mission of the European Alliance for Medicinal Cannabis (EAMC). The European Alliance for Medicinal Cannabis (EAMC) is the Brussels-based, industry-led organisation representing medical cannabis licensed producers across the European Union. On 9…

Judge A Book By Its Cover: Why Understanding Information Economics is Critical to Gain Consumer Trust and Build a Sustainable Brand {$excerpt:n} Information economics has existed for decades and drives much of how products, including cannabis, are marketed and purchased. One of the essential frameworks that guides information economics are the search, experience, and credence…

Will European Medical Cannabis Shift From Flowers To Oils? {$excerpt:n} European medical cannabis will shift from capricious flowers to quality oils as patients seek consistent and reliable medicines. Some manufacturers looking to supply Europe with competitively-priced medical cannabis are preparing for this shift. And, one Colombian cultivator says such a switch would have major…

Metrc Takes Contract for Maine’s Tracking Software {$excerpt:n} Maine’s Office of Marijuana Policy (OMP), the government agency in charge of regulating their cannabis industry, announced today a six-year contract for traceability software with Metrc LLC. According to the press release, the software will be used for the newly formed adult use market, which is just…

European cannabis testing market expected to reach 7.9m by 2025 {$excerpt:n} The European cannabis testing market is estimated to grow with a CAGR of 10.8% from 2018-2025. The growth of the cannabis testing market is primarily attributed to the European government funding cannabis education for doctors, and the increasing demand for research activities for…

Optimizing Your LED Spectrum for Leaf Surface Temperature {$excerpt:n} Every detail counts at an indoor grow facility. Indoor growers have complete control over nearly every aspect of their crop, ranging from light intensity to air circulation. Among the most important factors to regulate is temperature. While ambient air temperature is critical, growers will also want…